“You don’t have to be the first to be a success. You don’t have to be unique. You don’t have to be revolutionary. What you do have to do, however, is give people value. Give them a reason to buy from you instead of from somebody else.”
Tim Berry, author and founder of multiple companies, writing in the Entrepreneur.com Blog Network, on “Startups: Unique and Revolutionary, or Forget It?”
This statement is very apt for the job seeker, and for those already in a company, and seeking to accelerate their career growth. The way to get noticed, and ultimately to get hired or awarded a new opportunity, is to give prospective employers value, and a reason to buy YOU instead of someone else.
The only reason I hire someone is because I firmly believe you will solve the problems I face, and achieve the results I need. This is the ‘value’ I seek.
Expressing how many years you have been doing something, all of the credentials you have, and the various duties you have performed over the years doesn’t equate to value. Those are what the unimaginative candidates fall back on, often because:
Unless you get very good at expressing your value in all venues, in a very natural, conversational way that isn’t ‘pushy’, you will always be left wondering why others get hired for the best jobs, or get awarded the most interesting opportunities for which you really wish you had been considered.
One key to doing this is to build a visibility campaign. I wrote about 7 ways you could start to go about this in my most recent issue of Career Tips. Write to me at John@JHACareers.com if you would like a copy, or you can review the contents and selected articles from past issues and sign yourself up at
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