A career search is a Marketing Campaign, pure and simple. That means that to have the most success, you need to become the best possible Executive VP of Marketing for your company, “Me, Inc.”
This is scary for many people.
“Wait”, you say, “I didn’t sign up to become a salesperson!”
Don’t worry, you don’t need to become the stereotypical used car salesman to be effective at this. What you do need to do is to get really clear on the benefits your ‘product’ offers to your ‘client’, your prospective hiring manager.
This is a problem for many people. There is a tendency to think in terms of ‘experience’, which really isn’t on point. I don’t hire you because you have 15 years experience designing widgets - that only says you’ve done it, not that you’ve done it well. The only reason I will hire you is because of the results I believe you will produce for me, and experience is at best a poor surrogate for results. And besides, it lumps you in with everyone else who has experience, instead of distinguishing your ‘product’ from anyone else.
Did you design widgets that got your company into new markets? Did you come up with innovative designs that accelerated revenue growth? Did you put together quality designs that avoided costly re-work? Did you come up with designs that were easier to implement ant got your company to market faster?
Over the coming weeks, I will explore how to do this effectively, and how this affects everything you do and use in your search - your marketing message, your 2 minute pitch, your résumé, your cover letter, …
Until next time…